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To help Highland Risk Services stand out in a crowded insurance market, we developed a brand image bespoke of their commitment to service. Cool blue tones and warm lifestyle imagery combine with a hip, dynamic logo to create impact.
Discover’s goals were to appeal to a younger demographic, encourage higher usage, and clarifying what Discover stands for. We updated their logo, improved the brand look & feel, and built a web-based brand standards manual.
Essentials is a lifestyle and savings program concept for new home buyers that was pitched to ReMax, Home Depot, Visa, and K-Mart. We created a brand image that is upscale yet inviting to appeal to the target market of early 30s–40s suburban and urban women.
Emerald is eco-friendly and ultra-stylish; aspirational yet affordable.
The brand image we created resonates with target buyers who seek an active lifestyle, high-end amenities and convenience. Awarded by National Homebuilders Assoc., Chicago Homebuilders Assoc., Logo Lounge and others.
UpShift helped Alliant meet significant challenges: convince members their funds are safe despite United’s bankruptcy; grow membership beyond a shrinking employee base; and position the nation’s 5th largest credit union for continued success.
We provided Property Consultants with a brand concept that would have updated a dated identity and unified all of their communications. The goal was to stand apart in a crowded marketplace while at the same time building all-important brand equities with consumers.
Dandamudi’s is a designer and installer of custom Snaidero and Plain & Fancy cabinetry in Chicago’s Lincoln Park neighborhood. We built a sophisticated and fashionable brand identity that fits Dandamudi’s high-end products and superior services.