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Meat Heads is a new premium fast food concept similar to Potbelly’s that debuted in Bloomington, Illinois. We assisted with all branded elements, including logo, interiors, exterior signage, menus and website. Our work received a Davey Award in honor of achievements for excellent creative from small agencies.

Few buildings receive LEED Gold Certification. Eco-18 features geothermal heating, a green roof, eco-friendly materials and the greenest design and construction possible. We utilized earthy colors throughout, including the powerful punch of orange, to differentiate Eco-18 from a glut of green marketing. Work honored by the Chicago Homebuilders Association.

We handle all signage and environmental marketing for Studio Snaidero Chicago, a high-end designer and installer of custom Italian kitchens located in Chicago’s Merchandise Mart. In addition to Snaidero, we assist with marketing for their Move and Lualdi lines.

Normally, a graphic design firm doesn’t handle interiors. That’s what makes UpShift so unique—we don’t limit ourselves to one media. When 9 West Erie needed a sales center that blended seamlessly with their brand image, we stepped in because we invented their brand! Sales center graphics awarded by the American Graphic Design Awards.

To help the Trade Commission promote Spanish industries to American businesses, we have created a seamless yet flexible brand identity for their private functions, industry events and trade show marketing. The recipe for their brand imagery includes vibrant red and yellow colors of their flag along with referential lifestyle imagery.

We extended the brand identity that we created for Emerald Condominiums into the sales center through interior and exterior signage to ensure that Emerald retained it's premium position in the market.

UpShift built a 360° brand experience for EcoLogic—the logo, print, outdoor, advertising, web and sales center office interior. Because this eco-friendly development is partly powered by wind, we featured one of the turbines in the sales area then staged a fashion show for the area’s independent clothing boutiques. Awarded by Davey Awards and the National Homebuilders Association.

HOM Home Sweet HOM. We extended the brand image into the sales center to communicate to buyers a unique sales concept—let buyers select from pre-built amenity packages in order to customize their homes exactly as desired.