July 15, 2015

JeffJack Apartments is open and leasing up fast

JeffJack Apartments, smartly located at the corner of Jefferson and Jackson in downtown Chicago, is absolutely brilliant. Inside and out.

UpShift helped bring JeffJack Apartments to life through logo design, brand identity, web design and marketing collateral that truly set it apart from other downtown Chicago apartment buildings. The visual identity combines fashion with urban grit, and is a perfect fit for the sleek and sophisticated modern architecture by Thomas Roszak Architecture. From a media planning and social media strategy, UpShift combined traditional and non-traditional channels such as Spotify and Divvy bike stands to keep JeffJack’s brand front-and-center throughout potential renter’s daily activities. The results, they say, speak for themselves. With assistance from Greystar Management, JeffJack had a huge opening party covered by most local media, a complete lease out of certain unit types, and one happy client. Cheers, Upshifters!

Check out JeffJack Apartments for yourself: view site


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