July 03, 2018

UpShift Wins Two Communicator Awards of Excellence

UpShift earned two Awards of Excellence in the 2018 Communicator Awards across print and web.

Everyone is talking about the modern brand and website we built for Nordhaus (LMC/Lennar Homebuilders), a luxury residential building in Minneapolis’ North Loop neighborhood. A combination of a curated photo style, bold messaging, and unique typography helps capture the spirit of living Nordeast. The dynamic home and gallery pages on the site also feature textures and natural photography to emphasize the outdoorsy lifestyle.

The oversized brochure for Illume Condominiums (LG Construction + Development) in Chicago’s West Loop makes a strong impact and conveys the for-sale property as a leader in luxury in the market. To tap into the West Loop’s creative edge, the marketing messaging plays up innovation and fresh thinking by utilizing quotes from famous artists, chefs, designers and other trendsetters. Overall, the custom brochure communicates to prospects that Illume is a beacon of elegance in West Loop’s hot real estate market.

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