Aetna Financial

In 2000, Aetna was facing multiple business chal­lenges of mergers and acquisitions, management changes and consumer frustrations. They approached members of our team to deliver an annual report that demonstrated how they are leading the discussion in healthcare and financial services.

UpShift created the theme, “What keeps you up at night… Keeps us working all day.” This theme was visualized with Aetna members around the world and around the clock addressing concerns and how Aetna business units are meeting them