LINEA Apartments

Bold brand for a luxury Chicago Loop apartment building

Objective

Create energetic marketing collateral that appeals to Gen X, Millennials, Gen Y, and Gen Z.

Solution

UpShift worked with Moceri+Roszak and Lincoln Residential to create a dynamic and engaging brand for an upscale, class-A apartment building in Chicago's bustling Loop. We took inspiration from both the architect's vision as well as the nearby "L" elevated trains to create a bold, engaging brand that appeals to the target market. Our work consisted of brand strategy, logo design, advertising, media buy, custom website, signage, and social media marketing. https://lineachicago.com/