West Coast.
Third Coast.
One Great Team.

UpShift is fueled by the hard-working, friendly culture of the Midwest along with the creative, leading-edge spirit of the Los Angeles area. We think like a boutique firm to deliver creative solutions quickly and efficiently—yet we deliver with strategy and excellent client services like the big guys. Plus, we hear we're nice people to work with, too. And we're pretty fierce at super-size Jenga and beer pong.

Richard Shanks

Managing Partner - Director of Strategy
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Mr. Shanks is Managing Partner and Director of Strategy at UpShift. Before founding UpShift in 2000, he had extensive experience in Chicago, Detroit and Los Angeles working for design and advertising agencies of all sizes. When founding UpShift, he saw a unique niche that is ideal for medium-sized business clients: combine the strategy and account services of a large agency with the innovation and flexibility of a small one.

Today, with more than 250 international design awards, our teams in California and Illinois consistently deliver brand identity, logo design, sales collateral, and website design that is best-in-field. In fact, UpShift was recently awarded the “Nation’s Best Branding Firm” in an online peer-driven poll by UpCity.

In addition to heading UpShift, Rich is an Adjunct Professor at The School of The Art Institute of Chicago in Visual Communication Design, America’s most-influential art college, where he has taught Beginning Typography, Senior Design Studio, Web Design, and Beginning Graphic Design since 1996.

Rich is also a past-President of the Society of Typographic Arts (STA), Chicago’s oldest professional design organization. Currently, he is on the Board of the American Institute of Graphic Arts of Santa Barbara (AIGA SB).

In the 90s, ID Magazine named Rich in their “30 Under 30” article, featuring upcoming talent from the CalArts Masters of Design program.

Rich received a Master of Fine Art degree from the California Institute of the Arts and a Bachelor of Fine Art from the University of Michigan.

Nicholas Staal

Managing Partner - Director of Design
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Mr. Staal is Managing Partner and Director of Design at UpShift Creative Group, where he leads day-to-day client interactions, design direction and project management.

Nick has nearly 20 years experience in design and production of brand identities, marketing, print communication and websites for a variety of high-profile clients—Weber Grill Restaurant, Snaidero, the Commercial Office of Spain, Greystar, Plain & Fancy, Lennar, and Bloomfield Capital.

While at UpShift, his work has been awarded by many international design organizations, including the MarCom Awards, Hermes Creative Awards, Healthcare Advertising Awards, Service Industry Advertising Awards, LogoLounge, W3 Web Awards, and the Communicator Awards.

Nick served on the Board of the Society of Typographic Arts (STA), one of Chicago’s oldest professional design organizations. At STA, he was the Young Professional Program Director, developing events of interest to design students and young designers. Additionally, Mr. Staal is well-versed in conventional and digital photography, social media marketing and fashion. He’s also a foodie—you may find him at Chicago’s latest and greatest restaurant openings.

In 2012, Nick was honored by Maven’s “Divo Series”, which celebrates and honors Chicago’s most successful young business men across a wide spectrum of industries.

Mr. Staal received his Bachelor of Fine Arts degree at The School of the Art Institute of Chicago with a concentration in graphic design.

Courtney Reilly Goodwin

Partner - Account Director
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Courtney Reilly Goodwin is a Partner and Account Director at UpShift, heading up client services, project management, and new business development. In addition, Courtney has headed up our Santa Barbara office since 2014, helping us expand client and agency services to the west coast.

With over 15 years experience in customer service and sales, Courtney delivers hands-on, personable service to our clients with a focus on building long-term relationships and defining value for our engagement.

Courtney is active in the Santa Barbara Chamber of Commerce and enjoys partaking in the dynamic lifestyle of the Central Coast, including boutique wineries, jewelry making, ceramics and ski trips to the Sierras.

Courtney has a Bachelors degree from Michigan State University.

Upshift Staff

Amanda Cerutti

Junior Designer

Favorite pastimes include traveling, finding new food places to try, and catching up on reality tv shows!

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Nancy Mok

Project Manager

Likes to party.

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Hannah Francis

Junior Designer

I enjoy volleyball, designing, and sipping on iced coffee all seasons of the year.

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Erik Grosskopf

Junior Designer

If picking the right house on House Hunters was a competitive sport, Erik would win sometimes. 

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Daniele Anderson

Project Manager

Enjoys climbing rock walls on the weekend.

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Rebecca Manske

Senior Designer

Leading, kerning, and tracking. OH my!

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Cedric Gliane

Web Developer

Cedric, mild-mannered coder by day, thrill-seeking cyber fighter by night. His kryptonite: allergic to cats!

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