Strategic Thinking + Innovative Work

who we are

UpShift is a full-service branding + design consultancy specializing in real estate, luxury, hospitality, and business services.

Since the day we opened our doors in 2000, we’ve built a different kind of agency. We offer a complete array of deliverables and a focus on strategy like the big guys but we're also nimble, accountable and innovative like a boutique agency should be. Clients often praise us for our exemplary account services and our ability to stay on target, on strategy, on budget and on time. That must be why so many of our clients are repeat customers.

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what we do

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who we serve

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Real Estate

  • We partner with the nation’s best developers and property managers
  • Expertise with luxury apartments, condominiums, and multi-family housing
  • Numerous awards make us one of the leaders in real estate marketing
  • We build buzz, increase foot traffic and foster fast lease-ups and sales for our partners
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Luxury Consumer

  • Our refined visual aesthetics build great brands that appeal to luxury consumers.
  • We create work for businesses in fashion, home, retail, and apparel.
  • Deep expertise creating polished brands, in-store collateral, websites & advertising
See luxury consumer work

Finance, Tech, BtoB

  • Branding and marketing for financial services, technology, business services, healthcare, insurance, and startups
  • UpShift delivers smart, stylish communications that appeal to BtoB and BtoC audiences
  • Our innovative branding, marketing and sales collateral stand out in crowded markets
See BtoB work

Hospitality + Leisure

  • We create branding, marketing and websites for hotels, restaurants, and bars
  • Smart, innovative, and refined communications that resonate with today’s younger, affluent demographic groups.
  • Brand Strategy, Website Design, Social Marketing, and Advertising
See Hospitality work

What makes us unique


Strategy forms the backbone to everything that we do.

We create 360° brand experiences across all marketing channels. That means your website, social media, print collateral and in-store experience all utilize a common strategy, design, and voice. This is what helps you stand out in crowded markets, engage key audiences and create measurable results.

We bring design and technology together to create sophisticated and stylish design solutions.

We live and breathe good design. By taking a clean-sheet approach to every project, we tap into the latest in consumer demographics data, lifestyle trends, and technology to create truly innovative work that resonates with important Gen-X, Gen-Y, and Millennial audiences.

Clients tell us that nobody delivers like UpShift.

We gauge our success by meeting your business goals. Period. Whether that's a successful new product launch, a fast lease-up or sales on a real estate project, or a standout brand identity refresh, our teams deliver on strategy, on time and on budget. With approachable and accountable teams in Chicago and Santa Barbara, we hear we're good people to work with, too.

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