Strategic Thinking + Innovative Work

who we are

UpShift is a full-service branding + design consultancy specializing in real estate, luxury, hospitality, and business services.

Since the day we opened our doors in 2000, we’ve built a different kind of agency. We offer a complete array of deliverables and a focus on strategy like the big guys but we're also nimble, accountable and innovative like a boutique agency should be. Clients often praise us for our exemplary account services and our ability to stay on target, on strategy, on budget and on time. That must be why so many of our clients are repeat customers.

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what we do

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who we serve

Real Estate

The nation’s most successful developers and property managers (including Lennar, Lincoln, Greystar, Shorenstein, Tricap and Ascend) turn to UpShift when they need a successful brand, website or marketing campaign for luxury apartments, condominiums, and multi-family housing. We’re known as one of the leaders in real estate marketing because we consistently build buzz, increase foot traffic and foster fast lease-ups and sales for our partners.

  • Branding, Websites, Ads and Marketing
  • Apartments and Multi-Family
  • Condominiums & Homes
  • Developers and Property Managers
See real estate work

Business + Tech

Clients in highly-competitive fields of technology, business services, healthcare, financial services, insurance, and startups count on UpShift to deliver smart, stylish communications that appeal to brand-savvy BtoB and BtoC audiences. We help successful companies become even more successful by honing their brand, creating innovative sales collateral, and helping them stand out in crowded markets.

  • Brand Identity, Sales Collateral, Websites & More
  • BtoB and BtoC
  • Business Services
  • Financial Services
  • Healthcare and Insurance
  • Manufacturing
  • Technology and Telecommunications
See BtoB work

Luxury + Consumer

Because we’re a design company at heart, our refined visual aesthetics build great brands that appeal to luxury consumers. We create marketing collateral and brands for businesses in fashion, home, retail, and apparel. Our past and current luxury clients include Snaidero Chicago, Steelcase, Interface FLOR, Plain & Fancy, and Snaidero DC.

  • Brand Development, Logos, Brochure Design and Advertising
  • Home and Design
  • Fashion and Retail
  • Luxury Brands
See luxury consumer work


Our experience with luxury brands led us into the hospitality arena, where we’ve worked with Hyatt Centric, Autocamp, SeaCrest OceanFront Hotel, Third Coast Hospitality, and Weber Grill Restaurant (along with other hotels, restaurants, and bars) to strengthen their brand and create innovative, luxurious communications that resonate with today’s younger, affluent travel demographic groups.

  • Brand Strategy, Websites, Social Marketing and Advertising
  • Restaurants and Bars
  • Hotels
  • Travel and Leisure
See Hospitality work
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What makes us unique


Strategy forms the backbone to everything that we do.

We create 360° brand experiences across all marketing channels. That means your website, social media, print collateral and in-store experience all utilize a common strategy, design, and voice. This is what helps you stand out in crowded markets, engage key audiences and create measurable results.

We bring design and technology together to create sophisticated and stylish design solutions.

We live and breathe good design. By taking a clean-sheet approach to every project, we tap into the latest in consumer demographics data, lifestyle trends, and technology to create truly innovative work that resonates with important Gen-X, Gen-Y, and Millennial audiences.

Clients tell us that nobody delivers like UpShift.

We gauge our success by meeting your business goals. Period. Whether that's a successful new product launch, a fast lease-up or sales on a real estate project, or a standout brand identity refresh, our teams deliver on strategy, on time and on budget. With approachable and accountable teams in Chicago and Santa Barbara, we hear we're good people to work with, too.

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