IndiGO Website Wins Gold

Steps from the Mall of America in the Minneapolis suburb of Bloomington, IndiGO is a transit-focused development with a brand as unique as it is.  Its dynamic effects and active messaging capture the “on the go” spirit of the building’s transit-oriented location, earning it Gold in the Horizon Interactive Awards.

Drawing inspiration from the infamous graphics created for the NYC transit system, colorful circles reference the station marker dots and identify the abundant array of amenities found at IndiGO. The messaging emphasized the name IndiGO throughout all marketing with phrases such as “GO Explore, GO Enjoy, GO Shopping.”