An illuminating brand for a bespoke condominium
UpShift collaborated with LG Construction to create the brand for Illume, a luxury residential condominium in Chicago's vibrant West Loop that features 90 high-end units with expansive windows and views.
The name came from the building's glasswork which seems to glow at night. Collateral, signage, and website capture the West Loop’s creative spirit with quotes from local mavericks and tastemakers. The unique design and voice of this brand esulted in faster-than-anticipated sales and multiple price increases. It also built another long-term client relationship that we're proud of.
Illume Brochure was an upscale design with custom print features
Illume Logo
Custom website design and development
Illume Stationery Kit
Illume Floor Plan Sheets
Illume reusable shopping bag is ideal for an active, walkable neighborhood
Print Ad in luxury homes publication
UpShift conceptualized the sales center and created all the graphic displays
Ads were optimized for the audience across a variety of digital and social platforms
We produced a monthly e-newsletter to engage prospects and assist with sales
Sales presentations help buyers choose finishes and learn about building features