A clever campaign and signage for an iconic LA hotel
The Westin Bonaventure Hotel in downtown Los Angeles wanted to boost awareness of the many amenities, bars, and restaurants inside their iconic location that the nearby office workers and residents often overlook.
UpShift developed a creative advertising and signage campaign, featuring in-room promotions for hotel guests, to highlight the unique experiences offered, including LA Prime Steakhouse and the BonaVenture Lounge. The campaign drew attention to the building's history as a movie set, increasing foot traffic and visits to its distinct venues.
By using the Westin Marriott colors this campaign ties the offerings to the hotel itself.
The use of overlapping elements creates visual intrigue in this campaign.
The signage makes use of the elegant type stylings of the Westin Marriott brand in order to appeal to a more traditional audience.
Headlines present elevated dining & cocktails with an everyday flair.
