Wave Apartments

Chicago, IL

A bold renovation and brand repositioning of a Lakeview property

Objective

Develop a hip, witty brand to match the fresh energy of the renovation and prime lake area location.

Solution

The name "Wave" nods to the lake, allowing playful messaging like "Say hello" and "Midcentury Meet Modern." The brand embraces mid-century modern design with a bold yellow palette, balancing trendy, fresh vibes with retro heritage.