Living dolce vita in America's Riviera
Soltara is a boutique luxury apartment in downtown Santa Barbara, steps from State Street and the beach. Developer Peter Lewis sought a relaxed, refined design to match the premium location and views.
UpShift crafted the name "Soltara," blending "sun" and "land" to reflect the coastal lifestyle. Drawing inspiration from "quiet luxury" brands, we developed the messaging, logo, and marketing to position Soltara for young professionals, UCSB students, and work-from-anywhere tech pioneers. Opening in 2024.
