Dulux has revealed their color of 2023 as Wild Wonder, a pale yellow that they describe as “a soft gold with hints of green”. It taps into trends that point toward nature and memories—comfort and kindness in an uncertain world. This also ties into a trend toward “retro” logos such as seals, scripts, and stamps that convey honesty and approachability. We’re looking forward to seeing more of this color in 2023. Let us know if you’re seeing other trends in design.