GDUSA Award for The Bower Brochure

We’re proud to share that our brochure for The Bower was recognized as a winning design by the GDUSA Awards, a competitive, international design competition.

UpShift created a bespoke brand for The Bower, an apartment community located near Minneapolis that offers an upscale lifestyle and artful spirit. As more in-person traffic returns to leasing centers, smart print collateral is raring back into vogue. This brochure acts more as a coffee table book with large imagery, minimal brand messaging, and unique artistic touches.

Print is often overlooked in our digital world, yet numerous surveys show that response rates increase dramatically when you put something in hand. There’s a reason why digital-only companies like Amazon and GoDaddy utilize print. It works. In a market saturated with look-alike digital ads and templated websites, it’s more important than ever to create brand impressions that resonate.

A smart agency like UpShift can help you use all your tools to foster faster lease-ups and optimal rents—print, digital, social, web… it’s all necessary.