May 15, 2017

Hermes Creative Awards: Illume Website Earns Gold

Illume’s elegant site earned a Gold award in 2017, and it’s easy to see why. Our branding and design helped to position Illume as the pinnacle of luxury in the West Loop neighborhood—perfect for its sumptuous views, refined finishes and $1-million+ price points.

A custom video communicates Illume’s innovation, interspersing quotes from famous artists, chefs, designers and other trend-setters with images of the West Loop neighborhood and building finishes.

Subtle glowing effects on the home page play up Illume’s name and role as beacon of luxury in the West Loop. The site embodies both beauty and function with an interactive floor selector that makes finding your home at Illume simple. 

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