Illume Condominiums lights up Chicago’s West Loop neighborhood and sets a new standard for ultra-luxury sales in downtown. UpShift created the brand, name, marketing collateral, and website for this ultra-luxurious residence with homes in the $1 million range.
Our sophisticated website design was recognized with Honorable Mention in this year’s AVA Digital Awards. A custom video taps into the West Loop’s creative edge, utilizing quotes from famous artists, chefs, designers and other trendsetters. Subtle glowing effects and elegant design showcase Illume as a beacon of refinement and downtown living in a new light.