Niche at 905 Orleans is a carefully-resolved luxury apartment building in Chicago’s Near North neighborhood, and it deserved a refined website fit for its target market of urban sophisticates. UpShift delivered just that, with a home page video featuring the building’s luxury interiors and interviews with residents.
Lease-ups have been strong, as the site highlights the large floor plans, designer finishes, and convenient location that are nearly unmatched by any other development in the area.