Pantone’s Color of the Year

Pantone has revealed their 2023 color of the year as Viva Magenta, and like the name might imply, it packs a punch! In recent years with more uncertainty, colors have been more calm or subtle. Viva Magenta “represents reassurance, confidence and connection in a world trying to get back on its feet” according to the Vice President of the Pantone Color Institute. What do you think of the new color and where will you be using it?

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