August 01, 2012
Summit International Advertising Awards
B2B MARKETING PROGRAM WINS BIG
The Summit Creative Award honors small to mid-sized agencies who are dedicated to furthering excellence in marketing communications. UpShift recently received a Silver Award for a B-to-B direct mail marketing program created for Corporate America Family Credit Union. As part of its sales strategy, CAFCU was looking to reconnect with heads of Human Resources Departments to convey the many advantages of offering the credit union as a free employee benefit, thus the headline “Hello Again.”