The Westley on Broadway in Kansas City Launches

UpShift worked with Opus Group and Lincoln Properties to design a brand for an exciting new development in the historic neighborhood of Westport in Kansas City, MO.

The Westley on Broadway offers luxury amenities and attentive service in the eclectic & historic neighborhood of Westport. This area is where the stagecoaches used to load up before traversing the Wild West—and there’s still wagon wheels grooves in the streets! Therefore, we created an authentic brand that gives a nod to the area’s historical roots (without being too cliché) but also projects a sophisticated & refined image that fits the professional residents who seek upscale living. From naming and logo design, to collateral and web design, we’re proud of the brand created for this development. Check out the site we designed here.

Westley was developed by Opus Group and managed by Lincoln Properties—we’ve partnered with both on numerous projects across the country.