UpShift creates interactive website for AShore Thing

UpShift partnered with Michigan Avenue Magazine to create the promotional website for AShore Thing, the opening event to the Chicago Yacht Club’s annual Race to Mackinac. The website provided insight into the event’s origins, photos of past events, and featured an interactive RSVP feature.

The clean and eye-catching website helped to generate a buzz around the event and increased attendance at the upscale Navy Pier event.