UpShift’s design work for Pronto ‘Za Pizza has been selected to be featured in the upcoming book Creative Anarchy. Both Pronto ‘Za’s logo and T-shirt designs were selected for their innovative solutions that abandon the norm.
We veered far from the old-world Italian clichés and created a fresh brand that embodies the unique pizzas the restaurant makes. “The Pizza Man” has become a memorable and lovable character for the restaurant’s customers. UpShift even created versions of the main logo character to represent each of their specialty pizzas. For the T-shirts, we created fun designs that spark conversation and are more likely to be worn by customers than basic logo-only shirts.
Creative Anarchy, written by Denise Bosler, will explore when to follow the rules & when to break them. A release date has not yet been publicized, but you can bet UpShift will keep you posted on when you can get your hands on a copy.