UpShift’s Account Director, Courtney Reilly, provided her insight and expertise to a recent article published in the “Chicago Grid.” The article focused on the recent rebranding and revamping of restaurants in hopes of increasing revenue. Reilly was asked to provide her input on the benefits and drawbacks of rebranding due to UpShift’s extensive experience building brands for restaurants, including: Weber Grill Restaurant, Pronto ‘Za Pizza, Winklestein’s Deli, Meat Heads Burgers, and Cafe Too.