50 Jones Apartments

An elegant brand for upscale living in San Francisco

Objective

Shorenstein is one of the nation’s oldest and most respected real estate organizations. When they developed 1066 Market Street, a 303-unit luxury residence in downtown San Francisco, they sought UpShift’s expertise to create an engaging brand, marketing collateral, and website.

Solution

We delivered a distinctive brand that carefully balanced elements of luxury and urban vibes. Marketing included print, web, signage, social media, and video that delivered a positive reception and record-fast lease-ups, which maximized Shorenstein's marketing ROI.