Because of its tony downtown address, UpShift utilized “9 West Erie” as the development’s name. We then infused the brand with an image influenced by high-end spas and hotels, namely a fashionable color palette of teal and blue mixed with bamboo accents and pixelated photos. The brand is also earth-friendly, speaking to the building’s LEED Certification. Print communications were printed at a FSC-certified printer using soy inks and recycled papers made with post-consumer waste.
