9 West Erie Condominiums

Chicago, IL

Modern condo brand in the art district of Chicago


Because of its tony downtown address, UpShift utilized “9 West Erie” as the development’s name due to Chicagoans familiarity with numbering based on the street grid. The building was a boutique yet thoroughly modern design in the River North Arts District. Therefore, a creative yet contemporary look was desired.


We then infused the brand with an image influenced by high-end spas and hotels, namely a fashionable color palette of teal and blue mixed with bamboo accents and pixelated photos. The brand is also earth-friendly, speaking to the building’s LEED Certification. Print communications were printed at a FSC-certified printer using soy inks and recycled papers made with post-consumer waste.