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9 West Erie Condominiums

Chicago, IL

Because of its tony downtown address, UpShift utilized “9 West Erie” as the development’s name. We then infused the brand with an image influenced by high-end spas and hotels, namely a fashionable color palette of teal and blue mixed with bamboo accents and pixelated photos. The brand is also earth-friendly, speaking to the building’s LEED Certification. Print communications were printed at a FSC-certified printer using soy inks and recycled papers made with post-consumer waste.