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Cinnamon Mueller

UpShift developed a complete brand identity overhaul that included brand attributes, positioning statement, and brand look & feel.We also created a simple, timeless logo that is forward-thinking and modern, yet still appropriate within legal circles. In addition to a polished stationery kit, we created a bevy of e-communication tools to fit their online way of working—including enews, e-bulletins, website development and custom content management system.