Dandamudi’s Custom Kitchens

Objective

UpShift set out to give Dandamudi’s a fresh new identity and brand image that could empower all communications. We gave them a bold square logo that communicates the structure of cabinetry in a color that is fresh and environmental to reflect their product offering. The strong black backgrounds used on some communications presents an upscale image and helps their photography stand out, looking like matted fine art photos.