E2 Apartments

Evanston, IL

Modern aesthetics for Evanston's finest

Objective

Develop a brand identity for E2 Apartments, Evanston’s newest and most luxurious apartment development, that reflects a sophisticated and modern lifestyle.

Solution

UpShift crafted a refined color palette of gold and grey, complemented by modern typography and impactful photography, to create a lifestyle brand that embodies the decadent, contemporary living experience at E2.