Fulbrix Fulton Market

Chicago, IL

Energetic brand for an upscale residence in Chicago's hottest neighborhood


We partnered with long-time clients Moceri+Roszak and Lincoln Property Co. to create an edgy yet refined brand for a new, upscale community in Chicago's West Loop.


We named the community Fulbrix to emphasize the building's brick facade that ties into the warehouses of Fulton Market, which served as the meatpacking district for decades. Then, we created a logo, brand identity system, advertising, marketing collateral, and social media posts as part of a cohesive, 360° brand experience.


  • Fulbrix experienced record-fast lease-ups
  • Successful Grand Opening Party attended by 400+
  • Large VIP e-marketing list with low opt-outs
  • Numerous design awards for website, social media, print
Fulbrix brand colors
Fulbrix brand photos

Brand Identity

Fulbrix Fulton Market in Chicago

Neon Sign

Exterior Signage

Fulbrix Pocket Folder Cover and Interior

Pocket Folder

Brochure cover
Interior brochure spread

Printed Brochure

Fulbrix Stationery and Floor Plans

Stationery & Floor Plan Sheets

website design
full API integration
website map

Website Design with Custom API Integration

Morgan Stop CTA Ad
Digital CTA Ad
Google Ad Mockups

Print & Digital Ads

Fulbrix Instagram Mockups
Fulbrix Facebook Page

Social Media

Interior Signage

Fulbrix Logo on Balloons
Fulbrix Tote Bag

Swag and Branded Promotions