Go Goleta! Travel Campaign

Goleta Chamber of Commerce engages us for a smart campaign & website

Objective

UpShift created a brand, engaging marketing collateral, and custom website for Goleta, California tourism and business traveler-focused group.

Solution

We built a custom website and easy-to-use CMS backend that is sophisticated yet welcoming tourism to attract millennials, families & business travelers to the Central Coast town, just north of Santa Barbara and home of the UCSB.

Results

• Hotel reservations up 24%
• Visits to local tourist attractions increased
• Increased tax revenue into the community