Illume Residences

Chicago, IL

An illuminating brand for a bespoke condominium

Objective

UpShift collaborated with LG Construction to create the brand for Illume, a luxury residential condominium in Chicago's vibrant West Loop that features 90 high-end units with expansive windows and views.

Solution

The name came from the building's glasswork which seems to glow at night. Collateral, signage, and website capture the West Loop’s creative spirit with quotes from local mavericks and tastemakers. The unique design and voice of this brand esulted in faster-than-anticipated sales and multiple price increases. It also built another long-term client relationship that we're proud of.

 

Brochure

Illume Brochure was an upscale design with custom print features

Brand Logo

Illume Logo

Website

Custom website design and development

Stationery Kit

Illume Stationery Kit

Floor Plans

Illume Floor Plan Sheets

Promotional Item

Illume reusable shopping bag is ideal for an active, walkable neighborhood

Illume Print Ad

Print Ad in luxury homes publication

Sales Center

UpShift conceptualized the sales center and created all the graphic displays

Digital Ads

Ads were optimized for the audience across a variety of digital and social platforms

E-News

We produced a monthly e-newsletter to engage prospects and assist with sales

Illume Sales Presentation

Sales presentations help buyers choose finishes and learn about building features