An illuminating brand experience for a bespoke condominium
UpShift collaborated with LG Construction on the branding of Illume, a luxury residential condominium located in Chicago's ultra-hot West Loop neighborhood that features 90 exemplary condominiums in a boutique setting with high-end amenities and sweeping skyline views.
To fit the ultra-luxury residential identity, UpShift created a brand, logo, name, collateral, signage, and website that is refined, elegant, and yet modern. It also taps into the creative spirit of the West Loop, featuring quotes from some of Chicago's mavericks and masters. UpShift always searches for unique ways for a brand to stand out in crowded marketspaces and also connect emotively with defined target demographics.
Illume Brochure was an upscale design with custom print features
Custom website design and development
Illume Stationery Kit
Illume Floor Plan Sheets
Illume reusable shopping bag is ideal for an active, walkable neighborhood
Print Ad in luxury homes publication
UpShift conceptualized the sales center and created all the graphic displays
Ads were optimized for the audience across a variety of digital and social platforms
We produced a monthly e-newsletter to engage prospects and assist with sales
Sales presentations help buyers choose finishes and learn about building features