Illume Residences

Chicago, IL

An illuminating brand experience for a bespoke condominium


UpShift collaborated with LG Construction on the branding of Illume, a luxury residential condominium located in Chicago's ultra-hot West Loop neighborhood that features 90 exemplary condominiums in a boutique setting with high-end amenities and sweeping skyline views.


To fit the ultra-luxury residential identity, UpShift created a brand, logo, name, collateral, signage, and website that is refined, elegant, and yet modern. It also taps into the creative spirit of the West Loop, featuring quotes from some of Chicago's mavericks and masters. UpShift always searches for unique ways for a brand to stand out in crowded marketspaces and also connect emotively with defined target demographics.


  • LG was proud of our work which directly led to faster-than-anticipated sales
  • Multiple price increases de to our marketing and advertising driving strong demand.


Illume Brochure was an upscale design with custom print features

Brand Logo

Illume Logo


Custom website design and development

Stationery Kit

Illume Stationery Kit

Floor Plans

Illume Floor Plan Sheets

Promotional Item

Illume reusable shopping bag is ideal for an active, walkable neighborhood

Illume Print Ad

Print Ad in luxury homes publication

Sales Center

UpShift conceptualized the sales center and created all the graphic displays

Digital Ads

Ads were optimized for the audience across a variety of digital and social platforms


We produced a monthly e-newsletter to engage prospects and assist with sales

Illume Sales Presentation

Sales presentations help buyers choose finishes and learn about building features