JeffJack Apartments

A hip, creative brand drives fast lease-ups in Chicago's Loop

Objective

Thomas Roszak Architecture chose UpShift to create a stylish, sophisticated brand for JeffJack, aiming to stand out in Chicago's Loop with a modern appeal to younger, urban, and eco-conscious residents.

Solution

We developed a unique, memorable name and a hand-crafted artisan logo. Our innovative marketing collateral, lifestyle-driven ads, custom website, and strategic media buy helped JeffJack achieve record-breaking preleasing speeds, surpassing previous leasing benchmarks set by the developer and property manager, Greystar.