JeffJack Apartments

Chicago, IL

A hip, creative brand drives awareness & fast lease-ups in Chicago's Loop


Thomas Roszak Architecture selected UpShift to create a stylish and sophisticated brand that echoes their careful attention to detail and design refinement. To set JeffJack apart from many competitors in Chicago's Loop, UpShift developed a modern and sophisticated brand that would resonate with a younger, urban and environmentally-conscious resident. The name is memorable and unique, and the logo has a hand-crafted artisan quality. Our innovative marketing collateral, lifestyle-driven ads, custom website and savvy media buy strategy helped JeffJack set records when it came to pre-leasing—leasing up more quickly than the developer & property manager (Greystar) had ever seen before... on any property!


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