Relaxed, Authentic Brand for Central Coast Apartments
The Kalthom, a new luxury residence in downtown Ventura, California, sought a refined yet authentic brand to complement its high-quality design and proximity to the beach and downtown hot spots.
We developed a retro inspired brand with a laidback surfing vibe, naming the property Kalthom after the nearby cross streets. This unique brand identity drew on beach culture, skate brands, and the outdoorsy Central California lifestyle, attracting high-tech professionals and remote workers drawn to Ventura's vibe. We helped the Daly Group achieve record-fast lease-ups at Kalthom.
