LINEA Apartments

Objective

Energetic marketing collateral mimics the unique truss design of Chicago’s elevate Loop trains.

UpShift worked with Moceri+Roszak and Lincoln Residential to create a dynamic and engaging brand for an upscale, class-A apartment building in Chicago's bustling Loop. We took inspiration from both the architect's vision as well as the nearby "L" elevated trains to create a bold, engaging brand that appeals to Gex X, Millennials, Gen Y and Gen Z. Our work consisted of the brand strategy, logo design, advertising and media buy, custom website, signage, and social media marketing.

https://lineachicago.com/