Energetic marketing collateral mimics the unique truss design of Chicago’s elevate Loop trains.
UpShift worked with Moceri+Roszak and Lincoln Residential to create a dynamic and engaging brand for an upscale, class-A apartment building in Chicago's bustling Loop. We took inspiration from both the architect's vision as well as the nearby "L" elevated trains to create a bold, engaging brand that appeals to Gex X, Millennials, Gen Y and Gen Z. Our work consisted of the brand strategy, logo design, advertising and media buy, custom website, signage, and social media marketing.
LINEA CTA Ad
LINEA Outdoor Advertising
LINEA Divvy Ad