Meatheads Burgers

Objective

UpShift executed a “soup-to-nuts” approach that included brand image, collateral, signage, uniforms, and promotions. To ensure that the concept got off on the right hoof, there was hardly a branded component that UpShift did not design. We even handled interior colors and furnishings. The result is old-fashioned steak joint meets classic American diner with every touchpoint working together.