Classic American diner meets butcher shop.
To ensure that the "dine meets butcher shop" concept got off on the right hoof, there was hardly a branded component that UpShift did not design. We built the logo, design theme, signage and even interior concepts to portray a fun, adventurous dining spirit that celebrates meat lovers.
UpShift executed a “soup-to-nuts” approach that included brand image, collateral, signage, uniforms, and website. Our sophisticated, unique brand and marketing helped the brand achieve enormous growth—and even surprised our client by leading to higher-than-expected evening sales.
