Mid-America Urban

Professional brand refresh for a commercial real estate powerhouse

Objective

Mid-America Real Estate Group needed to freshen their brand image to project a modern and professional brand image.

Solution

UpShift updated the brand identity guidelines after creating a refreshed and cohesive brand image. We used their logo mainly as-is, and then built a system of colors, fonts, and graphics around it. We also created about 30 different templates, including signage, presentations, stationery kit, web mockups, and property marketing.