Crafted a dynamic website and heartfelt ad campaigns for NEF
UpShift aimed to enhance National Equity Fund's digital presence and advertising by creating a user-friendly, trustworthy website and emotive advertising campaigns that highlight the company's equity investments.
In 2012, UpShift designed a new website with a clean, simple structure, focused on building trust and approachability for users. UpShift also developed several advertising campaigns for NEF, with the most recent in 2014 using an emotional appeal and a key factoid to emphasize the company's equity investment efforts.
