UpShift worked with National Equity Fund on a variety of projects. We designed a new website for them in 2012. Our approach was to make the website look both trustworthy and friendly, while keeping the structure simple and easy to navigate. We also designed several advertising campaigns for National Equity Fund. The most recent from 2014 uses an emotive approach, with a large factoid referencing the amount of equity invested by NEF—in a touching and relevant manner.