Niche 905 Apartments

Upscale Chicago apartment marketing targets trendsetters

Objective

Create a brand and marketing strategy for an ultra-upscale Class-A apartment community in a sought-after area of downtown Chicago, near River North, Old Town, and the Gold Coast.

Solution

UpShift developed an artistic brand with engaging advertising that resonates with young professionals. Marketing efforts utilized digital channels, social media, radio, transit signage, and a custom website with API feed to connect with target demographics where they work, live, and play.