Refined brand for Santa Barbara sushi restaurant
Third Wave Hospitality is a Santa Barbara-based hospitality company that sought UpShift's assistance to create a brand that would appeal to upscale tourists and residents, alike.
Our logo, menu design, and website for the much-anticipated beachfront restaurant helped Oku make a big splash along the waterfront, with wait lists and an "it" crowd to match.
Honoring the craft of Japanese artisans, the logo pays tribute to master calligraphers.
We created collateral for all touchpoints throughout the restaurant, including take-out packaging, uniforms, and barware.
