Oku Santa Barbara

Refined brand for high-profile Santa Barbara sushi restaurant


Third Wave Hospitality, LP is a Santa Barbara-based hospitality company that sought UpShift's assistance creating a refreshed logo, branding, and website for the much-anticipated waterfront restaurant named Oku. Relocated to 29 East Cabrillo Boulevard with 3,700 square feet, Oku is a refined Asian eatery with a strong California flavor profile. It's a full-service sexy bar, sushi bar, private dining room, and wrap-around outdoor terraces that will draw the "in crowd" to the Funk Zone. This refreshed brand was the perfect topping their big debut!

oku brand overview
oku logo
Oku business card

Oku Logo

Honoring the craft of Japanese artisans, the logo pays tribute to master calligraphers.

Oku Web Home Page
Oku Website Home Page
Oku Website

Oku Website

Oku restaurant uniform and takeout bag
oku wine glass

Oku Restaurant Collateral

We created collateral for all touchpoints throughout the restaurant, including take-out packaging, uniforms, and barware.

Oku menu

Oku Menu