Refined brand for high-profile Santa Barbara sushi restaurant
Third Wave Hospitality, LP is a Santa Barbara-based hospitality company that sought UpShift's assistance creating a refreshed logo, branding, and website for the much-anticipated waterfront restaurant named Oku. Relocated to 29 East Cabrillo Boulevard with 3,700 square feet, Oku is a refined Asian eatery with a strong California flavor profile. It's a full-service sexy bar, sushi bar, private dining room, and wrap-around outdoor terraces that will draw the "in crowd" to the Funk Zone. This refreshed brand was the perfect topping their big debut!
Honoring the craft of Japanese artisans, the logo pays tribute to master calligraphers.
We created collateral for all touchpoints throughout the restaurant, including take-out packaging, uniforms, and barware.
