Olive & Wooster

New Haven, CT

We create the Olive & Wooster brand to serve the Yale students and young professionals.


UpShift built a sophisticated brand steeped in history to fit the charm and personality of the New Haven, CT, neighborhood, on the edge of the Yale campus.


Our solution included naming, brand identity, website, marketing collateral, and signage.


  • Record-fast lease-ups and high rents due to a polished, sophisticated brand and advertising.