Parkline Chicago Apartments

Upscale, Modern Brand for a Premium Apartment Residence on Millennium Park

Objective

UpShift worked with Moceri+Roszak and Lincoln Property to create the brand, advertising, website, and marketing collateral for this upscale class-A apartment building in Chicago's Loop.

Solution

We crafted the name, logo, brand identity and a full range of marketing collateral that included outdoor advertising, signage, custom website, media buy management and print collateral.

Results

• Parkline Chicago set record fast lease-ups at a time when other buildings had stagnated and had to offer expensive incentives.
• The top six-floor "penthouses" set record rent rates, even during a pandemic.
• The premium brand and marketing materials conveyed an exemplary experience.