Parkline Chicago Apartments

Chicago, IL

Upscale, Modern Brand for a Premium Apartment Residence on Millennium Park


UpShift worked with Moceri+Roszak and Lincoln Property to create the brand, advertising, website, and marketing collateral for this upscale class-A apartment building in Chicago's Loop.


We crafted the name, logo, brand identity and a full range of marketing collateral that included outdoor advertising, signage, custom website, media buy management and print collateral.


  • Parkline Chicago set record fast lease-ups at a time when other buildings had stagnated and had to offer expensive incentives.
  • The top six-floor "penthouses" set record rent rates, even during a pandemic.
  • The premium brand and marketing materials conveyed an exemplary experience.
Parkline Brand Overview
Parkline Logo and Icon
Parkline Logo Area of Isolation
Brand Pattern
Brand Color Palette

Name & Brand Components

Desktop Website
Mobile SIte
Parkline Website Gallery

Desktop & Mobile Website

Business Cards

Flyer & Stationery Kit

Brochure Spread
Brochure Spread


Parkline Apartments Construction Signage
Divvy Ad
Retail Window Signage

Construction & Marketing Signage

Parkline Umbrella and Tote

Additional Promotional Items