Bespoke Private Condominiums Overlooking Millennium Park
Parkline Chicago offers a remarkable residential experience overlooking Chicago's infamous Millennium Park. With such an enviable location, along with stunning views, abundant amenities, and exceptional service, these bespoke condominium residences that were priced from $2 million deserved an elegant brand and refined marketing collateral. UpShift's experience with luxury brands such as Snaidero and Steelcase fit the need perfectly. Because these private residences occupied the top six floors of a luxury apartment building, condominium residents experienced an unprecedented level of amenity spaces and services that are typically reserved for much larger buildings. We created one master brand for the building, then customized collateral for the condominium and apartments audiences that ranged the full gamut: print, digital, advertising, social media, signage, and web.