Soltara Santa Barbara

Santa Barbara, CA

Living dolce vita in America's riviera


Soltara is a new, boutique luxury apartment residence in downtown Santa Barbara, within steps of State Street, the pier, and the Funk Zone. The developer, Peter Lewis, wanted a relaxed, effortless design that fit the premium location, elevated level of finishes, and unbeatable views.


UpShift created the name Soltara as a hybrid of "sun" and "land," since the downtown location and beachside lifestyle will be a great amenity to residents. We then looked carefully at other "quiet luxury" brands to capture the right levels of refinement, approachability, and design when it came to messaging, logo design, and marketing. Opening in 2024, Soltara will appeal to a unique mix of young professionals, students of UCSB, and "work-from-anywhere" tech pioneers.


Custom Website Design

Branded Photo Shoot & Art Direction

Marketing Collateral