A Safety Pioneer Needed Focused Energy
Safety Technology International (STI) pioneered a device many of us take for granted. Their founder invented the "Stopper," which "stopped" teenagers from pulling the alarm at schools. Instead, the "Stopper" makes a loud noise, scaring off the prankster before the actual alarm is pulled, avoding costly false fire alarms.
An American success story, STI built an international business offering thousands of products that keep people safe and secure. But along the way, its brand became piecemeal, unfocused. We built a cohesive brand identity system with a world-class website that positioned STI for sustained growth.
