The Frederic Capitol Mall

Sacramento, CA

The Frederic Capital Mall


A sophisticated and welcoming brand for an upscale apartment building just steps from California's State Capitol.


We took inspiration for the naming of this project from the architect who created the iconic state capitol building. The modular style of the exterior also influenced the square logo and design elements.

Frederic Brand Overview
Frederic Primary and Secondary Logos
Logo Area of Isolation
Brand Colors

Name & Branding

Inspired by the property’s location just down the mall from California's state capitol, the namesake comes from the architect of the state capitol building, M. Frederic Butler. A refined logo feels sophisticated, and a secondary mark with script type creates a nice marketing element.

Frederic Quote

Brand Messaging

Creative brand messaging played off the namesake of the project, incorporating quotes which helped personify the Frederic name.

Frederic Business Cards
Floor Plan Sheets
Letterhead & Envelope

Stationery Kit

A variety of stationery was created, which helped communicate a cohesive brand to prospects and current residents. A hand-drawn capitol building adds a fun graphic element to the Business Cards and incorporates that personal touch that is a key element to the overall brand.

Rack Card Cover
Rack Card Interior Spread

Rack Card

A simple Rack Card was designed for the leasing team to share with prospective residents. This provides a more economical deliverable for agents to share on tours or at community events.

Frederic Desktop 7 Mobile Web View
Frederic Amenities web page
iPad website

Web Design

UpShift developed a custom website highlighting the best of The Frederic, while infusing the brand personality throughout.

API Integration on the Website

Full API Web Integration

We developed a UI to provide multiple ways to search for an apartment (by plan, by availability, and by floor) and integrated it seamlessly with their property management software, Yardi's Rent Café, to pull in real-time pricing and availability.

Frederic Window Signage
Frederic Window Signage

Exterior Marketing Signage

Unit Number Signage
Elevator Bank Signage
Frederic Wall Graphic
Wall Graphic
Post Card Framed Prints

Interior Wayfinding Signage & Graphics

From wall murals to way-finding, a variety of large scale, creative graphics were designed for use throughout the property.

Lounge Room Door Signage
Tile Floor Logo

The 1848 Amenity Room Graphics

In a fun nod to the history of Sacramento, we developed naming for specific amenity spaces, like the Clubroom. The secondary mark was incorporated into the floor through a mosaic tile detail.

Entry way monument sign

Entry Monument Sign

Gym Wall Graphic
Sacramento Map Graphic

Amenity Graphics