Weber Grills

We headed the Branding Council for Weber Grills for 10 years


Weber is the undisputed leader in grilling, having invented the charcoal kettle grill in the 1950s along with many other grilling innovations since.


UpShift assisted Weber since 1996 with their website design, in-store marketing, cookbooks, and branding. In fact, we were the lead agency on their Branding Council even though they had larger PR and Marketing agencies. They trusted us to get the voice, strategy, and design right. Weber also turned to us to handle branding and marketing for their growing line of restaurants.