Aurélien Apartments

Aurélien Apartments redefines Gold Coast living

Objective

Stand out amongst the usual Gold Coast luxury apartments.

Solution

Aurélien, meaning "golden" in French creatively tied to the Euro-inspired interiors and bespoke amenities. A unique pattern was created to highlight a stand -ut motif on the exterior of the building. UpShift created a refined brand, tailored for a savvy demographic, highlighting it's location steps from Mag Mile, top restaurants, and North Avenue Beach.